I ask business owners all the time what goals they want to hit with their Facebook & Instagram advertising…⠀
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Most of the time they’ll tell me “I need as many sales as possible – as cheaply as possible.”⠀
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Amateur answer .Business owners that scale *successfully* know this: Your goal is to be able to spend the MOST to acquire a customer (not the least). You do that by dialing in your backend systems. ⠀
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If you don’t share that mindset, then you’re going to get beat by the business who does. Why? Simply put: the business with the deeper pockets will buy all your customers .⠀
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Yesterday I spent the day at Facebook with 6 high volume account managers in the e-commerce verticle. We’ve all seen this play out over and over in real life.⠀
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From Instagram…
Back at Facebook HQ talking scaling strategies for e-commerce.
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Found this Yeti display (also here in Austin), one of my favorite brands!
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From Instagram…
🌎 Last month the Tier 11 team was in town from all over the world – a rare opportunity for a virtual business. ⠀
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My job was to find a way to make the biggest impact on our team’s results in a very limited window. ⠀
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We could’ve gone down the nerdy rabbit hole on digital marketing (our favorite thing), or we could’ve tried to come up with the next big thing and be the first movers…⠀
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But in my opinion there was ONE thing that would make or break us as a team and as a business of high performance players.⠀
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REST⠀
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So that’s what we talked about: How to THRIVE in our always on culture.⠀
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What’s your biggest challenge to thriving in this new economy?⠀
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