Most people use AI to chat.
I use it to run my brands.
I operate and invest in ecommerce brands — and I build the AI systems that run them.
I've worn every hat in ecommerce.
I started as an engineer, writing the code and running the infrastructure behind live production systems. I moved into direct-response marketing and built a Facebook ad agency that was acquired by Tier 11, where I scaled the team to 50+ and managed $50M+ a year in ad spend. Then I started operating ecommerce brands — and buying them. Today I'm Managing Partner at Freedom Brands, where I acquire and run DTC health, beauty, and supplement brands.
Which is why, in the age of AI, I can build real operating leverage where most people can only talk about it.
What I Do
Buy & operate
Acquire DTC health, beauty & supplement brands — then run them lean.
Build the systems
Build the AI and data systems my brands run on, from contribution-margin reporting to inventory forecasting.
Share the journey
What's actually working in applying AI and financial rigor to lean ecommerce — in my newsletter.
What People Say
" While working with Deacon my agency scaled to over 50 people, was recognized by Inc. 5000 for growth, and I took my first vacation in 5+ years! "
Ralph Burns
Agency Founder & CEO
" I hired Deacon to help me navigate the path to $10,000,000. I can' tell you how immensely he has impacted my business! "
Evan Van Auken
E-Commerce Founder & CEO
" Deacon deeply understands Operations the way that I deeply understand my zone of operations. I now it's a no-brainer that you're going to get tremendous value from working with Deacon. "
Rishi Rawat
Agency Founder & CEO
" Deacon helped me discover a few simple tweaks that helped me increase cash flow AND simplify my operations. Amazing! "
Tom Saguto
Founder
" For anyone that needs help solving tough organizational growth or marketing operations challenges I highly recommend Deacon Bradley's programs. "
Ian Lenny
Co-Founder & COO
Frequently Asked Questions
Who is Deacon Bradley?
An ecommerce operator and investor who buys brands and builds the AI systems that run them. He acquires and operates lean DTC health, beauty, and supplement brands, currently as Managing Partner at Freedom Brands. He came up as a software engineer, then built a Facebook ad agency acquired by Tier 11.
What is Freedom Brands?
Freedom Brands is led by managing partners Travis Zigler and Deacon Bradley, two experienced ecommerce operators and investors. It acquires and operates DTC health, beauty, and supplement brands — targeting roughly $1M EBITDA per acquisition and running them lean.
What kind of companies does Deacon Bradley buy?
DTC health, beauty, and supplement brands at roughly $1M EBITDA, acquired into the Freedom Brands portfolio and operated lean with AI and data systems.
What did Deacon Bradley do before Freedom Brands?
He started as a software engineer, then built a Facebook ad agency that was acquired by Tier 11, where he scaled the team to 50+ people and managed $50M+ a year in ad spend, earning a spot on the Inc 5000.
Where does Deacon Bradley write?
In his newsletter, where he shares what is actually working in applying AI and financial rigor to lean ecommerce operations.
Portfolio & Track Record
The brands I own, operate, and have built.
The Ladies Edge
Partner & Advisor
DTC brand in women's health and wellness. A current portfolio holding.
Dr. Barry's Remedies
Owner & Operator
A full buy-operate-sell cycle, done in public — a DTC holistic-supplement brand I acquired, operated, and sold.
Funnel Owl → Tier 11
Founder & Operator
Founded Funnel Owl ad agency, sold to Tier 11 and took over as operator. 5x revenue growth over 3.5 years.
Pet Nutrition Brand
COO
Inc. 5000 maker of premium, all-natural pet supplements. Led operations and the efficiency systems behind its profitable growth.
Pet Wellness Company
COO
Inc. 5000 maker of high-quality, all-natural pet supplements. Led growth operations and financial management.
Pet Supplement Manufacturer
COO
Premium pet supplement manufacturer. Led operations, systems, and the scaling infrastructure for a high-growth company.
* Select brands anonymized for confidentiality
Building in public.
I share what's actually working — and what isn't — as I buy and run ecommerce brands with AI.