I’ve been using @brainfmapp a lot lately and loving it…
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🤓 laser focused work sessions
😴 15m nap mid day
😎 relax after long meeting sessions.
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I couldn’t tell you how it works, but I can say it’s helping me be more effective across the board
From Instagram…
The most important advice I can give an e-commerce business owner is this: know your numbers BEFORE you run paid traffic.
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Even at a high level agency like Tier 11 we have customers coming in who still don’t know their numbers. At least not as well as they SHOULD.
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For example, a business owner might tell us their goal is a 3x ROAS (Return On Ad Spend), or a $50 CPA (Cost per Acquisition). But that’s not enough…
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To be a complete goal for paid traffic we need to know the volume.
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Do you want to do 3x ROAS at $1,000 / month ad spend? $100,000 / month ad spend? More?
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It makes a huge difference as to just how realistic your goal is and how a good digital marketer goes about achieving it.
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ESPECIALLY if you’re talking about Facebook traffic. I won’t get into all the juicy algorithm details in this post, but let’s just say the volume is a huge part of it. .
So if you’ve got an e-commerce business and you’re running paid traffic, know your numbers inside and out…
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And if you need some help figuring that out, no worries, we can do that too 🙂
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From Instagram…
Want to be a great leader? Practice making decisions and sticking with them. Here’s a trivial, but good example of what happened to me recently…
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I sleep with a CPAP machine (and I love it). Recently as I was getting into bed I turned it on and instead of the normal soft whir of the motor I just heard this WOOOOOOOOOOOSSSSHHHH instead…
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Feeling around in the dark I felt a blast of air and discovered the hose was ripped!
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While there was nothing I could do about it that night, I had to find a way to get a new hose the next day. Naturally I turned to Amazon…
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Amazon Prime Now didn’t have anything to help me. Amazon Prime could only do “next day.” I needed it TODAY!
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I found some stores nearby that I could go get a new hose…
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Relaxed with my new options I went about my work day knowing the problem would be solved in short order. There was just one problem…
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I never made time in my schedule to go get the hose. And when I remembered it that evening I had missed my opportunity to have Amazon bring me one the next day.
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In the end I ended up ordering from Amazon anyway, but a day later than I could have.
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Here’s the deal: Making decisions is crucial to your success. Even small ones like the one in this story. Even the not 100% perfect decision made at the right time is WAY better than not making a decision.
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My decision in this example was to wait… To let the day happen to me. As a result I was further behind then if I’d just executed on the less than optimal decision and freed myself up to tackle other things in my day.
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Go get ’em!
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